No. This is not an entry on how to design/market/invade/assault social networking avenues.
(Enough of that already.)
This is about something more important. Something that has to do with socializing, designing and influencing, but on a more humane level.
Social design is an avenue not many pursue for the fact that revenue received does not meet the effort or time given. But those who take that route might just say that the returns are immense. It's worth considering not only what it does for your agency's PR, but the deeper ripple it produces in the community you're in.
It's amazing to see how the advertising/marketing industry affects so many lives by influencing opinions, ideas and decisions. Unfortunately we see it happen on more superficial levels for the benefit of our polishing the little boxes we live in. But imagine the world outside that box and how your efforts could be polishing it instead. Imagine taking the opportunity to influence people to a greater level. Imagine the possibilities...
No. Complete change in society will never come of this, but for those who feel their time and talent is worth more than investing in what this industry truly offers, then social design is worth learning more about.
Some places to start:
Design 21
http://www.design21sdn.com/Designism Connects
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