Being in my profession, you come across many typefaces. What I love the most is that feeling I get when I recognize them in public. For instance, this typeface is called Rosewood which I happened to find on at least 3 different book covers on my most recent trip to Barnes & Nobles. It's interesting to see which subject a designer applied them to. In the cases I saw, two were cookbooks. One was a texmex cookbook, which I thought was highly appropriate.
Rosewood is one of those typefaces that has a nice look and applicable to more than a few topics, however it might never find a place in the corporate world.
Maybe that's why I noticed it around - I keep thinking of using it but never can!
(*edit: The other day there was a sighting of Rosewood at Quaker Steak and Lube used on a beer sign!)
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